The studio began in 2021 as the independent practice of Antonia Sadovnikova, combining Dutch design thinking, American project-management methodology, and global research experience. During this period, Antonia led international projects across Europe, Asia, Africa, and Latin America — establishing the creative and strategic foundations that still define our studio today.

In 2023, Nayden Takev joined the leadership, transforming A.Jardine into a full-scale studio with an expanded service offering: brand strategy, identity design, UX/UI, no-code web development, and digital marketing. This shift marked the beginning of a truly integrated approach, where strategy, design, and communication work together as one unified system.

In 2025, we formalized our operations as A.Jardine Digital LTD, registered in Bulgaria and serving clients worldwide. This step strengthened our structure, processes, and capabilities, allowing us to take on larger, more complex projects while preserving our core : the expert-led, hands-on approach established since 2021.

A.Jardine Digital is a company where business strategy becomes clear communication, effective marketing, and strong, memorable brands. We help companies understand their value, articulate it precisely, and communicate it to the people who matter most. We operate at the intersection of:

• positioning,
• brand strategy,
• marketing logic,
• UX/UI,
• communication,
• digital ecosystems.

We help businesses:

• build trust and brand recognition,
• establish clear and competitive market positioning,
• create communication that is simple, honest, and persuasive,
• improve conversion at every stage of the customer journey,
• build digital systems that function as a single, cohesive mechanism.

Our philosophy:
A strong brand is not about visuals.
It is about logic, structure, and the experience your customer receives.

Our mission:
To create brands that understand themselves, claim their space in the market, and become the natural choice for their audience.

Our approach:
Every project is a deep analytical and strategic process involving:

• research and insight development,
• brand and marketing strategy,
• product and value-logic,
• UX structure and user experience,
• visual identity and digital communication,
• an ecosystem mindset that unites everything into one coherent business logic.

We don’t offer quick fixes. We build foundations that allow businesses to grow confidently, scale sustainably, and develop an engaged audience.