Building a premium online presence for a top hair colorist in Plovdiv, Bulgaria
A comprehensive social media strategy for a high-end hair colorist, focused on strengthening her local brand presence. Without giveaways or discounts, the campaign achieved 3.5× follower growth, 230K+ views, and 42K+ reach, driven by expert content, aesthetic consistency, and audience insight. The new positioning defined premium coloring as an investment in confidence, beauty, and self-care, aligning the brand with modern standards of natural elegance and professionalism.